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As you pursue success in complex selling, you might have the best mindset, strategy, and tactics, and you could have the finest team of sales and marketing people assigned to the project. But without the collaboration of everyone involved, you have little more than a vast store of unrealized potential.
Lead generation is the single biggest touch point between sales and marketing. Our workshops bring focus and collaboration to your lead generation efforts. You'll come away with a consensus on the profile of your ideal customer and a universally shared definition of what a sales lead is. Buy in from all stakeholders to create a shared vision helps ensure your success.
We help our clients with the following:
- How to handle the politics around lead definition.
- What's a reasonable definition for a "hot" lead.
- Map trigger events that can improve your relevancy and conversion by 400%.
- Develop an ideal customer profile far beyond "whoever will buy our stuff."
- Map the contacts and sphere of influence that drive your customers buying process.
- What must be done to ensure your lead definition remains on target.
Can InTouch help you with your lead generation needs? Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form.
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