The process of lead (inquiry) qualification is fundamental to any lead generation effort regardless of the particular tactics being used to generate interest. In fact, the process of lead qualification is the only way to separate inquires from sales-ready leads. In other words, you need to determine between those who are viable prospects and the ones who are just kicking tires?

Lead qualification focuses on rating inquiries based on their relative readiness to be passed along to sales. Deciding when a lead is sales-ready should be based on a mutual agreement between marketing and sales.

Can InTouch help you with your teleprospecting needs? Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form.