In these days of social media marketing and emoticons in e-mails are b-to-b marketers are still spending enough time adding the human touch? In this article InTouch CEO Brian Carroll explains the importance of the human touch and how to incorporate it into your marketing mix.

The rules of calling have changed and it’s harder than ever to reach executives on the phone. If you’re ready to take that dialing leap and start making phone calls then this article should serve as a good how-to guide for making cold calls.

In this article from MarketingProfs, Brian Carroll explains the benefits of podcasting and how to leverage this technology in your business.

Brian Carroll, author of Lead Generation for the Complex Sale was quoted in an article by Christopher Hosford of BtoB Magazine on the importance of recycling leads that don't close.

InTouch CEO Brian Carroll was recently interviewed about lead recycling trends by BtoB Magazine and gave insights on how to re-engage prospects and it's importance.

Mikel Chertudi of Omniture discusses how partnering with InTouch is helping Omniture identify sales opportunities through lead re-engagement.

InTouch CEO Brian Carroll offered tips on direct mail and email marketing in an article called "Sweet Science" in Marketing News, a publication of the American Marketing Association.

Driving better ROI doesn't mean that you have to drive more leads, you just need to nurture the ones you have. Brian Carroll, CEO of InTouch explains how you can increase your odds of success by the addition of a lead nurturing program.

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale was quoted in an article called Lead the Way published in Entrepreneur Magazine. In the article Brian provides ideas on information sales people can use to follow up with their prospects.

InTouch CEO Brian Carroll was quoted by Fuel Marketing writer David Ward in an article republished in Kiplingers about nine and a half techniques to generate leads without spending too much.

Brian Carroll, author of Lead Generation for the Complex Sale and CEO of InTouch was quoted on different strategies you can implement to ensure that your salespeople continue to update the CRM system.

InTouch CEO Brian Carroll was quoted in an article on viral marketing in Marketing News, a publication of the American Marketing Association. The article entitled, "Viral Campaign Hooks Potential Users," by Staff Writer Allison Enright, focuses on how internet and viral marketing helped boost one company's recognition and client base.

In this article Brian Carroll, author of Lead Generation for the Complex Sale shares with us why podcasting is emerging as a bonafide lead-generation tool as well as gives tips for the newbie podcaster and advice from an avid podcasting expert.

Being able to drive better lead generation ROI doesn't necessarily have to be done by driving more activity to the sales team. In the article, Brian Carroll, author of Lead Generation for the Complex Sale and CEO of InTouch, shows how creating effective marketing and sales collateral may be the answer to driving better lead generation ROI.

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale, weighs in on this important question; is it better for companies to be open with their "intellectual property" or to keep it locked away?

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale, was mentioned in the article Take the Lead, from Selling Power Magazine. Take the Lead stresses the necessity for the alignment of marketing and sales so there is a clear understanding of what a lead is to ensure that leads are being followed up on and not being disregarded as a "waste of time" by the sales team.

Brian Carroll, CEO, InTouch, Inc., and author of Lead Generation for the Complex Sale. was interviewed by Barbara K. Mednick, Star Tribune sales and marketing. This article was originally published on Friday, January 06, 2007 in the Star Tribune WORKING section.

For the November issue of Target Marketing Magazine, InTouch CEO, Brian Carroll, provides the cover story. "What's a Lead? - End the marketing/sales tug of war (and improve ROI) with a better lead qualification process" talks not only about just that, but how the phone is also an important tool that is often overlooked in lead qualification.

Would you like to be more visible and generate sales leads on a limited budget? Become a thought leader! Thought leadership gives you an edge to combat commoditization and attract more business. Read the 14-page in-depth interview with Brian Carroll on thought leadership by RainToday.

Barbara Mednick, a Marketing PR/Communications Consultant and Freelance Writer, quotes Brian Carroll in this article on the changing field of sales.

Brian J. Carroll, known throughout the U.S. as a B2B lead generation expert and author of Lead Generation for the Complex Sale, offers a complimentary e-book highlighting proven ways to improve new business development and revenue programs. Download your copy of his new eBook titled Start With A Lead: Eight critical success factors for lead generation.

In this article, Brian Carroll, CEO of InTouch, Inc., known for his B2B Lead Generation blog, and author of Lead Generation for the Complex Sale was interviewed on the subject of thought leadership. This article will give you key ideas that you can take away to become a thought leader in your field.

Reaching decision makers seems harder than ever. InTouch CEO Brian Carroll was interviewed by Scott Bekker, editor-in-chief of Redmond Channel Partner magazine. As you'll read, reaching decision makers is actually a two-part task: The first is finding them, the second is engaging them.

In this article from Marketing News, a publication of the American Marketing Association, Brian Carroll, CEO of InTouch, was interviewed by staff writer Allison Enright. The article focuses on how marketers can effectively connect with decision makers in big companies. If you're doing lead generation for a complex sale, you'll want to read this article.

In this article from Marketing2IT, Brian Carroll, CEO of InTouch, was interviewed on the subject of lead nurturing. His interview and the recorded podcast were just featured in the November 8, 2005 issue of Marketing2IT.

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale, offers some thoughts on organizing and providing open access to more of your web content in order to successfully improve your lead generation success.

In this article from RainToday.com, Brian Carroll, CEO of InTouch, explains how targeted e-mail combined with outbound calling are the ideal one-two punch for increasing leads, sales activity, and revenue.

Brian Carroll is quoted in this article from 1to1 Magazine by John Gaffney. Gaffney writes, "B2B companies face unique challenges in developing their most growable customers. Here are four strategies to help..."

In this article from RainToday.com, Brian Carroll, CEO of InTouch, explains the concept of lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

Brian Carroll, InTouch CEO, is quoted in this article from MarketingSherpa. When it comes to buying computers, software, and other technology, the most powerful influencer at almost nine million small-to-medium businesses isn't on payroll. He's the IT consultant. And he's waaaay too busy to notice your standard marketing messages. How can you make IT consultants snap to attention and recommend your products to their clients?

InTouch CEO Brian Carroll is quoted in a BtoB Magazine article on one of the hottest direct marketing topics today, word-of-mouth marketing.

In this article from MarketingProfs, Brian Carroll, CEO of InTouch, dicusses webinars and how to keep your audience engaged and interested. SWOT team: Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com.