InTouch - Lead Generation For The Complex Sale™

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Welcome to our online resources area for anyone looking to learn more about B2B lead generation, sales leads, and marketing for the complex sale. You'll find articles, blogs, podcasts, websites, and archived events.

Book Resources
Resources From Our Book
Here you will find the resources referred to in our book Lead Generation For The Compex Sale®: Boost the Quality and Quantity of Leads to Increase Your ROI
Media Coverage
Why Are So Many Marketers Dissatisfied With Social Media Results? - (offsite link)
In this article from WebProNews Brian Carroll and Sergio Balegno discuss the social media fad and ask if maybe marketers are asking too much too soon.
Archived Event
Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues - Part 2
Brian Carroll will reveal secrets to help you best take advantage of your most valuable lead-generation tool: time.
Feature Article
B2B Sales and Marketing Alignment: How to Drive Collaboration for Higher ROI
Lead generation is invariably at the heart of misalignment between sales and marketing. In many organizations, marketing decries the lack of follow up and closed-loop reporting. The sales force complains about the quality of leads and their negligible impact on the sales pipeline. The following steps address these problems by providing a practical road map for better sales and marketing alignment.
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