InTouch, Inc. - Lead Generation For The Complex Sale™

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Welcome to our online resources area for anyone looking to learn more about B2B lead generation, sales leads, and marketing for the complex sale. You'll find articles, blogs, podcasts, websites, and archived events.

Resources
Book Resources
Resources From Our Book
Here you will find the resources referred to in our book Lead Generation For The Compex Sale®: Boost the Quality and Quantity of Leads to Increase Your ROI
Media Coverage
Effective re-engagement gives you more out of your investment - (offsite link)
InTouch CEO Brian Carroll was recently interviewed about lead recycling trends by BtoB Magazine and gave insights on how to re-engage prospects and it's importance.
Archived Event
Putting the Human Touch into Lead Generation - (offsite link)
On Tuesday, December 9th Brian Carroll will be presenting "Putting the Human Touch into Lead Generation." Brian will show how to engage future customers with memorable and relevant conversations as well as how to build and maintain quality relationships with potential clients plus much more.
Feature Article
Lead Nurturing is Walking the Buying Path with Your Customers
Lead nurturing is a consistent and meaningful communication with viable prospects; NOT "following-up" every few months to find out if a prospect is "ready to buy yet." The following four steps "walks" through how to create an effective lead nurturing program.
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