According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.
For this reason, InTouch is pleased to offer a complimentary copy of a new eBook, based in part on Lead Generation for the Complex Sale, the popular book newly published by McGraw-Hill.
In Brian Carroll's new e-book, you will learn how to develop high-volume, high-quality lead programs for your company.
Brian Carroll’s vision is to profoundly change the way people collectively think about lead generation. “I’ve reached many people with my new book, my blog and the services of my company,” says Carroll. “But in order to reach an even wider audience and make a bigger difference in the world, I wanted to publish a free e-book with some of our best ideas. I show readers critical success factors, such as where companies and individuals should focus their time to keep a constant flow of qualified leads in their sales pipeline, as well as how to win new customers, accelerate growth and improve your return on investment through targeted prospects.”
In Start With A Lead: Eight critical success factors for lead generation, Carroll highlights ways to improve demand generation programs, including:
- Align sales and marketing efforts to optimize the number of leads
- Avoid lulls in the sales cycle
- Develop universal lead definition (ULD) and ideal customer profile (ICP)
- Build, maintain, and, grow your database
- Multimodal lead nurturing
- Ready yourself for what's next - new and promising tactics
- And more
Download your copy today.
Can InTouch help you with your lead generation needs? Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form.