Event Details Thursday, June 10, 2010 View the presentation 58m 58s (42.24 MB) Download the presentation 1.05 MB

How do you build a lead generation machine that generates quality leads, creates predictable revenue, and meets your CEO's goals without your constant focus & attention?  How do you make yourself indispensable to your CEO & Board?

During this complimentary webinar, Brian Carroll, CEO of InTouch welcomes special guest Aaron Ross, who created a sales lead generation team at Salesforce.com that helped add $100 million in recurring revenues.  Aaron is CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing Salesforce.com’s $1 Billion Sales Machine", who will be sharing:

• How to build a lead generation machine that will predictably generate leads month-after-month
• How to ensure sales follows up on every lead
• What "Unique Genius" is, and why it attracts big marketing results
• Why you need to distinguish "Seeds, Nets, and Spears" leads for your CEO & Board
• The two things CEOs care MOST about that you must understand
• A simple 6-step call agenda to help salespeople convert new leads into qualified opportunities

About Aaron Ross
Aaron Ross is CEO of PebbleStorm and author of two books, CEOFlow: Turn Your Employees Into Mini-CEOs (May 2010) and Build A Sales Machine: Create Predictable Revenue By Learning From Salesforce.com’s $1 Billion Sales Machine (coming Summer 2010).

Aaron Ross was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a $1 billion venture capital firm and prior to Alloy, he created a revolutionary Cold Calling 2.0 inside sales process and team at Salesforce.com that helped increase Salesforce.com’s recurring revenues by $100 million in its first few years.