InTouch, a leading provider of lead generation services for the complex sale, announced it will social media pilot program for a Fortune 500 network management provider.

January 20, 2010, Arden Hills, MN -  InTouch, a leading provider of lead generation services for the complex sale, announced it will develop and execute a social media program for a Fortune 500 network management provider. Under the agreement, InTouch will create a baseline framework for social media that includes blogs, online communities, twitter posts and content development. The objective is to establish a measurable social media that contributes to their lead generation program for their partner network and increase overall effectiveness of partner marketing efforts.

“We are going to help this organization build better engagement with their future customers along with a library of relevant, customer-centric content that is optimized for the lead gen process.” said Brian Carroll, InTouch CEO.  “We will work closely with their marketing team to develop content that ties in with corporate initiatives, partner market approaches and messaging to increase the generation of qualified “sales ready” leads which will ultimately accelerate revenue growth.”

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

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