InTouch - Lead Generation For The Complex Sale™

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Online Lead Generation: How to optimize forms to convert “window shoppers” into leads
InTouch Services
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Event Details
Wednesday, February 17, 2010

Optimizing Lead Generation ProcessesDownload the presentation5.27 MB
How to Improve Lead Generation with Prospecting 2.0View the presentation54m 10s (53.66 MB)

Prospective customers aren’t coming to your website looking to buy, they’re just looking for information to help them do their jobs better. So how do you capture your site’s visitors, your greatest potential leads, and start them on a path that ends in the closing of a complex sale?

During February 17th’s complimentary web clinic, CEO of InTouch Brian Carroll welcomes special guest Dr. Flint McGlaughlin, Director of the MECLABS Group, (parent company of MarketingExperiments, InTouch and MarketingSherpa), who will help you optimize your web forms to increase conversion of that traffic.

About Dr. Flint McGlaughlin
Flint McGlaughlin is the Director of MECLABS Group. The organization has partnered with key market leaders including, The New York Times, Microsoft Corporation, and Reuters Group. Dr. McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the Chairman of the Board of Governors for St. Stephen’s University, and as a Trustee for Westminster Theological Centre. Dr. McGlaughlin originally studied Philosophy and Theology at the University of London’s Specialist Jesuit College. Today, his primary research is focused on enterprise as transformative agent. His work has won multiple awards and has been quoted in more than 13,000 online and offline sources.  

Join us to hear industry leading experts discuss lead generation Lead Generation For The Complex Sale - The Book
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