B2B Lead Generation expert, Brian Carroll, will outline eight steps critical to developing a successful inbound lead nurturing process during a webinar Tuesday, November 10  at 1 PM (CST). Attendees will learn how to increase sales opportunities without a significant increase in budget.

Arden Hills, MN, November 5, 2009 –An effective lead nurturing program can grow opportunities in sales pipeline by 200%.  To help organizations in the optimize their lead nurturing programs, B-to-B Lead Generation Expert, Brian Carroll, will outline eight steps critical to the process during a free Webinar Tuesday, November 10 at 1 PM. (CST).

“Eight Steps to Optimizing Your Lead Nurturing Program” is a one-hour Webinar. Marketers can register using the following link: http://learn.gotomeeting.com/forms/111009-NA-G2MC-WBR-L?ID=701000000005G5X

“The effect of a streamlined and optimized Lead Nurturing program can be astounding. Organizations that don’t have well-defined processes for nurturing early-stage leads could be missing out on many opportunities,” says Carroll. “During this training session, I will outline steps for optimizing your nurturing programs without a significant budget increase.”

Carroll will present two powerful case studies that show how the eight steps were applied and discuss their outcomes. During this Webinar, marketers will learn how to:

• How to increase sales opportunities without a significant increase in budget
• Criteria necessary for successful lead nurturing
• 8 steps to optimizing your inbound lead nurturing program

“Eight Steps to Optimizing Your Lead Nurturing Program” is a free, one-hour webinar. For more information or to register visit: http://learn.gotomeeting.com/forms/111009-NA-G2MC-WBR-L?ID=701000000005G5X.

Carroll is CEO of InTouch and the author of Lead Generation for the Complex Sale (McGraw-Hill). He is a leading B2B lead generation expert and speaker, and his B2B Lead Generation Blog (blog.startwithalead.com) is read by thousands each week.

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.