Ardath Albee About Ardath Albee  Albee is CEO and B2B marketing strategist for her consulting firm Marketing Interactions, Inc. She taps over 20 years of business management and marketing experience to help her clients create customer-focused eMarketing strategies that produce more sales opportunities. Albee is an expert at creating contagious content and e-marketing strategies that engage prospects-from initial attention until they're sales ready. She has a unique ability to develop content strategies that work hand-in-glove with overall corporate and product positioning to deliver hard hitting e-marketing programs and tools that compel customers to buy. Her new book, eMarketing Strategies for the Complex Sale, was released this month by McGraw-Hill.

	Event Details Thursday, November 19, 2009 Download Nurturing Programs that Drive Sales 862 KB Download the presentation 3.13 MB View the presentation 58m 32s (52.58 MB)

How to Design Lead Nurturing Programs that Drive Sales

Because the buying process has changed and sales cycles are lengthening, marketers need to develop consistent content over time if they want to keep their prospects engaged. And, with so many influencers involved in the buying process these days, it’s not enough to just convince whomever you’ve determined is the decision maker.

During this webinar, Brian Carroll, CEO of InTouch invites B2B marketing strategist Ardath Albee to show you how to create a lead nurturing program that parallels the way your prospects move through the buying process and how to develop a content plan to engage them at each stage of their purchase decision. You’ll learn how to create a framework for execution and how to measure the results.

In this webinar you will learn:

• The Nurturing Cycle
• How the Buying Process has changed
• Mapping content to buying stages
• How to conduct a "Buyer Q & A" to create a content plan
• Why you need a style baseline
• How to learn from the content buyers read
• How to measure meaningful results
• And much more...

About Brian Carroll
Brian Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. Brian is a recognized leader in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006). 

Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter