B2B Lead Generation expert, Brian Carroll, will share seven teleprospecting rules that tremendously improve the lead generation process during a webinar to be held Wednesday, November 4 from 1-2 p.m. Carroll will address the importance of the human touch via the phone and ways Marketers’ can make the most of their teleprospecting efforts.

Arden Hills, MN, October 22, 2009 - Studies by leading marketing research firms show that 92 percent of B2B buyers are open to cold calls if the sales person’s conversation is relevant. To help Marketers be relevant and get the most from their teleprospecting efforts, B2B Lead Generation expert Brian Carroll will discuss best practices during “7 prospecting rules that produce leads.” This one-hour webinar will be held Wednesday, November 4 at 1 p.m. (CDT).

Marketers can register using the following link: https://www2.gotomeeting.com/register/565231443.

According to Carroll, “The phone is the human touch of a lead nurturing program and thus every opportunity including cold calling to a potential customer should be treated with great respect. Each time you pick up the phone, whether it be the first call or a subsequent call, it's important to create value by giving your prospects useful information in digestible, bite-size chunks.”
Carroll will discuss the importance of the phone in the lead generation process and give attendees seven practical prospecting rules that produce leads.
During this webinar, attendees will learn:

Why the human touch is essential
How to make the most of teleprospecting efforts
How to make every call count by being relevant

“7 Prospecting Rules that Produce Leads” is a free, one-hour webinar. Marketers can register at: https://www2.gotomeeting.com/register/565231443.

Carroll is CEO of InTouch and the author of Lead Generation for the Complex Sale (McGraw-Hill). He is a leading B2B lead generation expert and speaker, and his B2B Lead Generation Blog (blog.startwithalead.com) is read by thousands each week.

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.