InTouch’s Brian Carroll will discuss how recycling and re-engaging castoff leads can increase ROI during MarketingSherpa’s B2B Marketing Summits September 23-24 in San Francisco and October 5-6 in Boston. Carroll will show how marketing’s role in the process can advance the conversation and drive revenue.

Arden Hills, MN, September 22, 2009 - Research shows that 80% of all leads in the sales pipeline wind up lost, ignored or discarded by sales departments. Brian Carroll, CEO of InTouch, will discuss how companies can capture this lost revenue by recycling and reengaging castoff leads during his presentation at MarketingSherpa’s B2B Marketing Summits September 23-24 in San Francisco and October 5-6 in Boston.

“Many companies are overlooking opportunities sitting right under their noses,” said Carroll. “The recycling of leads can be one of the most powerful ROI tools marketing managers have available to them. I will discuss how marketing’s role in re-engagement can advance the conversation, add value and drive revenue.”

Carroll is CEO of InTouch and is the author of Lead Generation for the Complex Sale (McGraw-Hill). He is a leading expert and speaker, and his B2B Lead Generation Blog (blog.startwithalead.com) is read by thousands each week. Carroll has years of experience working in complex selling environments and has cultivated the people, process, and technologies needed for measurable results and ROI.

Carroll will join leading B2B marketing experts including Kim Albee, CEO and Founder of Genoo, and Jeff Taxdahl, President/Owner of Thread-Logic. These and other leaders in the B2B industry will show attendees how to apply the latest advancements in marketing techniques through real-life case studies and practical ideas. Attendees will learn how to:

• Find and build social communities
• Maximize White Paper, Blog, Twitter, Facebook and LinkedIn
• Improve Lead scoring, Nurturing Tactics & Closed Loop Measurement
• PPC, SEO, Email Creative & Landing Pages
• Manage Multi-Channel Campaigns
• Market to Fortune 500 companies  
• Use Web 2.0 to reach SMBs

For a complete agenda or more information, marketers can visit http://www.sherpastore.com/demandgeneration09.html.

About MarketingSherpa

MarketingSherpa publishes practical Case Studies, Benchmark Guides, exclusive research, how-to instructional materials and nine content-specific newsletters for more than 237,000 content, email, search, B-to-B and consumer marketing professionals each week. In its ninth year, the marketing research publisher has been praised by The Economist, Harvard Business School’s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.