Brian Carroll to teach ‘Inbound Lead Nurturing’ during free marketing retraining program

May 28, 2009, Arden Hills, MN - InTouch has announced CEO Brian Carroll will be participating in Inbound Marketing University’s free marketing retraining program. Carroll will join other marketing experts volunteering to teach an online curriculum of Internet marketing skills to help professionals gain a competitive edge during the declining job market. The IMU program runs June 15 - June 19, 2009, and concludes with a certification exam on June 22, 2009.

Each IMU-registered student can attend 10 webinar classes (live or archived) and one review session. Registrants who complete IMU and pass the exam will become Inbound Marketing Certified Professionals and will receive an official certificate. Marketers can register for the IMU program using the following link: http://www.inboundmarketing.com/university.

“To be competitive, marketers must be knowledgeable about marketing trends, and Inbound Marketing is so vital in today’s market,” said Carroll. “I’m very excited about the varied group of experts we have assembled for this program, and I look forward to sharing what I’ve learned over the years about lead nurturing.”

Carroll’s class, “Inbound Lead Nurturing,” will be held on June 18 at 3 p.m. (ET).  The hour-long webinar will be based on Carroll’s 14 years of experience creating and executing lead nurturing programs for InTouch. Carroll is the author of Lead Generation for the Complex Sale (McGraw-Hill), and is a nationally-known speaker. He is profiled and regularly quoted in numerous publications.  His B2B Lead Generation Blog is read by thousands each week.

Other faculty members include Chris Brogan (New Marketing Labs), Mack Collier (MarketingProfs), Rand Fishkin (SEOmoz), Eric Groves (Constant Contact), Ann Handley (MarketingProfs), Jeanne Hopkins (MarketingExperiments), Lee Odden (Top Rank Online Marketing), David Meerman Scott (New Rules of Marketing & PR), Marshall Sponder (Monster.com), Elyse Tager (Silicon Valley AMA) and Mike Volpe (HubSpot). Classes in the series will teach various inbound marketing techniques such as blogging, SEO, and landing page best practices.

Marketers can view the full class schedule at http://www.inboundmarketing.com/university.

IMU’s educational program was developed by InTouch and other Inbound marketers. Other IMU partners include: Constant Contact, HubSpot, MarketingExperiments, MarketingProfs, New Marketing Labs, SEOmoz and Silicon Valley AMA. ON24 is donating all webcasting capabilities.

About InboundMarketing.com

InboundMarketing.com is a destination site and online community for anyone interested in the concept of "inbound marketing," marketing focused on getting found by customers. InboundMarketing.com brings together all stakeholders who are involved in the growing industry of inbound marketing in order to learn, share knowledge and build relationships. InboundMarketing.com is hosted and moderated by HubSpot, Inc.

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.