Brian Carroll Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006).  Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

	Event Details Thursday, January 29, 2009

MarketingSherpa's B2B Webinar Training: "How to Create High Conversion Lead Gen Content"

So many B2B marketing efforts rely on content as a lead-generation incentive and for this content to be effective in the lead generation sales cycle, it has to be content that prospects yearn to read, listen or view.

This hour and a half training will help you determine what kind of content you need to create and how to make it relevant. The training is $97 (free to MarketingSherpa members) and will include a MarketingSherpa Special Report, "Create Content Your Prospects Adore."

During the webinar, you'll learn how to:

• Create content for each stage of the sale cycle - find out how to use the Sales Cycle, Content and Media Channel matrixes
• Use 3rd party content for inexpensive lead nurturing program - find out where to find it and when to use it
• Produce quality thought leadership content - find out what your audience needs and expects from an industry thought leader
• Repurpose content to generate more leads - this includes how to turn webinars into articles, live events into podcasts, leveraging articles on your blog and filtering and using 3rd party content
• Generate how-to content - find out how to provide solutions for your industry, and in return generate quality leads