Brian Carroll, B2B expert and author of LEAD GENERATION FOR THE COMPLEX SALE, will host a free webinar, "Putting the Human Touch into Lead Generation," Tuesday, December 9 at 2 p.m. (EST). This one-hour Webinar will show attendees how to engage in relevant conversations with prospects while building long-lasting relationships.

ARDEN HILLS, MN - November 17, 2008 -There are numerous tactics for generating leads these days - everything from the traditional email or phone call to the explosively popular social media craze. The real challenge is not in generating leads, but more in truly connecting with them. It doesn't matter how many leads are generated if they aren't willing to listen to what you have to say next.

Brian Carroll, B2B expert and author of the B2B Lead Generation Blog, will share how you can engage your prospects with relevant conversations that build trusting relationships during a free Webinar on Tuesday, December 9 at 2 p.m. (EST). "Putting the human touch into lead generation," is a one-hour, live Webinar and will include a special Q&A session. Marketers can register at http://www.startwithalead.com/article.asp?ARTICLEID=375.

"The human touch is the critical element in building relationships that become profitable customers in the future. One-to-one personal interaction that gets to the heart of the matter means having productive conversations with your ideal prospects," says Carroll. "A recent study found that sales people who came to be regarded as trusted advisors are 69% more likely to come away with a sale. Getting to those productive conversations requires a consistent process."

During the webinar, Carroll will show marketers at every level how to:

• Engage your prospects with memorable and relevant conversation
• Build and maintain quality relationships with potential clients
• Position your company as a thought leader and solution provider that understands prospects' needs
• Develop a lead-nurturing process that really works
• Recapture lost leads and opportunities
• Connect with your potential clients by sharing your expertise and providing relevant content 

Interested marketers can register at: http://www.startwithalead.com/article.asp?ARTICLEID=375.

About Brian Carroll
Carroll is the CEO of InTouch and the author of  Lead Generation for the Complex Sale (McGraw Hill, 2006). Carroll has been profiled and regularly quoted in publications such as Business Week, BtoB Magazine, Selling Power, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO, and Rain Today. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. His B2B Lead Generation Blog, was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week.

About InTouch
InTouch helps companies increase sales by optimizing their lead nurturing process. Through a combination of unique relationship-building practices, technology tools, content development and sophisticated call center representatives, InTouch helps companies identify, manage and escalate sales leads from inception to eventual sale by streamlining the lead management to sales process.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.