ARDEN HILLS, MN - September 29, 2008 - Brian Carroll, a B2B expert and author of LEAD GENERATION FOR THE COMPLEX SALE, will speak at MarketingSherpa's 5th Annual Business-to-Business Demand Generation Summit to be held October 5 - 7 in Boston. MarketingSherpa, a research firm publishing Case Studies and benchmark data for marketing professionals, announced Carroll will present his "Playbook for Growing More Leads" during the three-day summit.

Carroll will outline ways to build an operational playbook with a company's sales department to better manage and nurture leads. His playbook, based on real-world experiences with both small and large IT enterprises, will show attendees how to optimize their current lead generation and develop a measureable marketing pipeline that will drive sales.

In addition, attendees will hear from other leading B-to-B marketers from large, mid-sized, and small companies, such as Microsoft, VOIPshield Systems, Cisco, Exeros Inc., and Siemens. These experts will present exclusive business-to-business marketing research, expert presentations, and 19 practical Case Studies. A complete agenda is available at: http://DemandGen08PR.MarketingSherpa.com

Attendees will learn how to:

• Boost lead capture and conversion by combining search, database, and social community marketing
• Increase lead volume by up to 900%
• Boost ROI by streamlining global lead generation and qualification practices
• Use professional networking tools for brand awareness and lead generation  
• Increase landing-page conversions by focusing on search intent as the trigger

For the first time ever, attendees can choose to purchase the Expert B-to-B Marketer's Training Package and take part in a one-day Landing Page Optimization Professional Certification Course. This one-day online course will help attendees learn proven techniques for achieving maximum results. Upon completion, participants will receive a printed certificate and the status of having achieved Professional Certification as an expert in Landing Page Optimization.

For more information, including a full agenda go to:
http://DemandGen08PR.MarketingSherpa.com

About MarketingSherpa

MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing Case Studies, benchmark guides and handbooks, how-to newsletters, special reports, and exclusive data, and metrics for an international community of hundreds of thousands of marketing, advertising, and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by a staff of in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing, including email.

MarketingSherpa is regarded as the practical research network for marketers. Offering more than the research publications, MarketingSherpa hosts six annual summits attended by thousands of marketers worldwide, and offers its paid membership full access to its complete library of results-based marketing information

The name "Sherpa" refers to the legendary Sherpas of Nepal who guide climbers up Mount Everest. MarketingSherpa’s mission is to be the guide who can help marketers make the tough climb toward great results easier by researching and reporting on what works.
MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group, headquartered in Jacksonville, Florida.

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.