Brian Carroll Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006).  Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

	Event Details Boston, MA Sunday, October 5, 2008

Playbook for effective lead management

Is there a "black hole" between your company's sales and marketing efforts?  Studies show that 80% of marketing expenditures on lead generation and collateral are wasted because the leads are lost, ignored or discarded by sales people.  In order to maintain effective closed-loop lead management processes, your marketing pipeline must drive your sales pipeline through an on-going and collaborative process. 

Brian Carroll will provide highly practical advice for finding the common ground to improve lead generation and qualification, and achieving a more satisfying return on marketing investment at the 5th annual B2B Demand Generation Summit in Boston, October 5th - 7th. Early bird pricing is avaiable until August 29th.