Brian Carroll Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006).  Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

	Event Details Webinar Thursday, May 15, 2008 View the webinar 20m

The Human Touch of Lead Nurturing/Marketing Automation

Average sales people think they are most effective when they talk with someone WHEN they are ready to buy. Top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. This is where marketing and the "human touch" of lead nurturing can have a profound impact.

Therefore, in all your communications, seek to be a resource to prospects regardless of their readiness to buy. Move from campaigns focused on lead generation to conversations that establish you and your company as trusted advisors who can help buyers sort through the challenges they’re facing. Use the capabilities of marketing automation (customization, automation, dynamic content, etc.) to accentuate the human touch in your nurturing programs and become a trusted, expert guide to prospects.

Who is this event for? 

• VP Marketing, Director Marketing, Marketing Managers
• VP Sales, Director Sales, Sales Managers
• Sales People and Consultants

Register today for your chance to win one of five copies of Brian Carroll's critically acclaimed book: Lead Generation for the Complex Sale.