Brian Carroll Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006).  Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

	Event Details Webinar Wednesday, March 12, 2008 View the webinar

The One Piece of Advice You Can't Generate Leads Without - Part 5

More Is Not Better If You Don't Know How To Nurture 

In Part 5 of "The One Piece Of Advice You Can't Generate Leads Without" webcast series, Brian Carroll will discuss how you can increase your odds of success exponentially by adding a lead nurturing program.

There's a lot of emphasis on lead generation, but getting a ton of leads doesn't guarantee that increased sales will follow. Why? Because more is not better if you don't know how to nurture.

Startling as it may seem, research shows that longer-term leads, often lost, ignored or discarded by salespeople, represent a majority of your future sales.

The secret to successful lead generation and B2B marketing today is the process of lead nurturing, which converts more leads into sales opportunities by adding critical human touch.

During this webcast, you will learn how to:

• Start a lead nurturing program
• Overcome the most common nurturing mistakes
• Nurture clients and prospects with quality content
• Become the "go to company" with the human touch
• Filter relevant content for your prospects and clients

Check out this webcast to discover how to create a lead nurturing program that provides relevant, educational and thought-leading content.