Brian Carroll Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006).  Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

	Event Details Santiago, Chile Wednesday, April 23, 2008

"Eight Critical Success Factors in Developing High Volume, High Quality Lead Generation Programs"

What are the three keys to generating leads in today's economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects?

 If these are questions you ask about your business, join us for an exceptional event with Brian J. Carroll, industry guru on B2B lead generation. 

In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns ...in the hope that something works. Marketers must move away from these "random acts of marketing" to a "consistent lead generation" model to maximize marketing ROI and company sales.

Brian will highlight eight critical success factors for lead generation you can implement to improve your new business development including:

• Align sales and marketing efforts to optimize the number of leads
• Avoid lulls in the sales cycle
• Create ideal customer profile
• Develop Universal Lead Definition (ULD)
• Monetize and optimize your prospect database
• Deploy Multi-channel lead nurturing
• Ready yourself for what's next - new and promising tactics

This presentation is for: CEOs, CMOs, CSOs, VPs of Marketing, VPs of Sales, Marketing Operations, Business Development, Directors of Marketing, Directors of Sales, Sales Managers, Marketing Mangers, and Strategic or Global Account Sellers.

More details coming soon.