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InTouch CEO Brian Carroll offers tips on how to use direct mail or e-mail marketing in an article published in Marketing News, a publication of the American Marketing Association. The article entitled, "Sweet Science" by Staff Writer Daniel Honigman, focuses on helping marketers decide whether they should use direct mail or e-email to reach their prospects.
Reprinted with permission from Marketing News, published by the American Marketing Association, Daniel Honigman, Octiober 1, 2007, Pages 16-17.
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