Arden Hills, MN, (PRWEB) September 14, 2007 – Brian J. Carroll, noted lead generation expert, author of the popular book Lead Generation for the Complex Sale  and CEO of InTouch, Inc.,  will be speaking at MarketingSherpa’s fourth annual B-to-B Demand Generation Summit. Carroll will be presenting at both the Boston and San Fransisco summits and his case study to be presented will be “Blogging, Podcasting, Speaking Gigs & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” 

"People are always looking for the one killer tactic to give them all the leads they need," Carroll says. "Instead, you have to think of lead generation as a portfolio and use multiple tactics."

Carroll’s case study will focus on how blogging, podcasting and speaking help companies and marketers do better, increase their visibility and also explain how these tactics can increase lead generation efforts.

According to MarketingSherpa, an estimated 550 attendees will be at this year's summit. The two-day business-to-business summit features workshops, research, and practical case studies from organizations such as Adobe Systems, Oracle, Agilent Technologies, Exceros, Harvard Business School and more.

The agenda and more information is available at: http://www.sherpastore.com/B-to-BDemandGenerationSummit.html?1125

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

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