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InTouch CEO Brian Carroll was quoted in an article on viral marketing in Marketing News, a publication of the American Marketing Association. The article entitled, "Viral Campaign Hooks Potential Users," by Staff Writer Allison Enright, focuses on how internet and viral marketing helped boost one company's recognition and client base.
According to Brian Carroll, "This organization was able to understand the sphere of influence and develop a platform to pique users' interests to the point where the company could engage them with this tool."
Reprinted with permission from Marketing News, published by the American Marketing Association, Allison Enright, May 15, 2007, Pages 9-10.
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