InTouch - Lead Generation For The Complex Sale™

TechTarget Online ROI Summit: Conquering Closed-Loop Lead Management
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Brian Carroll

Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006). 

Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

Event Details
The Palace Hotel, San Francisco, CA
Thursday, September 20, 2007

This 2-day summit will help you survive the ever-changing online landscape with real world performance data on the "new" media, ROI benchmarking metrics, case studies from your peers, the latest thinking from independent experts, sector-specific buyer intention and media consumption research, all rolled up into a practical Best Practices format.

  • Survive the Ever-Changing Online Media Landscape
  • Achieve the Most Efficient ROI
  • Understand How IT Buyers Actually Navigate Their Way Through the Maze of Media Offerings Online
  • Learn from your Marketing Colleagues’ Actual Online Experiences
  • Expand your Network of IT Marketing Peers

September 20th - Break Out Session
Brian J. Carroll : Conquering Closed-Loop Lead Management-Practical Tips From a Lead-Gen Expert

Brian Carroll is addressing the proverbial "black hole" between your company's sales and marketing efforts. Based on consulting experiences with both small and large IT enterprises, Carroll, of the well-know marketing blog and InTouch, Inc., will outline ways to build a playbook with your sales department to find common ground and nurture the leads you generate.

Justin Hoskins, TechTarget Lead Management Technology Specialist will also share Best Practices for Generating Maximum Leads by Leveraging internal Technology and Smart Marketing Processes.

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