InTouch - Lead Generation For The Complex Sale™

SearchSearch
Eight Critical Success Factors for Lead Generation and Measurement
InTouch Services
  Teleprospecting Services
  Appointment setting
  Lead qualification
  Event promotion
  Closed loop feedback

  Lead Nurturing Services
  Lead re-engagement
  Automated email nurturing
  Email campaigns
  Content development

  Lead Management Services
  InTouch Direct
  Inquiry processing
  CRM integration
  Inbound call handling
  Branded micro-sites
  

Brian Carroll

Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006). 

Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

Event Details
Webinar
Thursday, April 26, 2007

Topic: Eight Critical Success Factors for Lead Generation and Measurement

Join us for an exceptional Webinar with Brian J. Carroll, industry guru on B2B lead generation and Mikel Chertudi, Director of Online Marketing for Omniture. Brian and Mikel will teach you the 8 critical success factors you need to know for lead generation. And you’ll see how you can compare your online and offline channels to understand where you are getting the highest return.

Part One: Presented by Brian J. Carroll

What are the three keys to generating leads in today's economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects? 

If these are questions you ask about your business, join us for an exceptional event with Brian J. Carroll, industry guru on B2B lead generation.  

In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns ...in the hope that something works. Marketers must move away from these "random acts of marketing" to a "consistent lead generation" model to maximize marketing ROI and company sales. 

Brian will highlight eight critical success factors for lead generation you can implement to improve your new business development including: 

  • Align sales and marketing efforts to optimize the number of leads
  • Avoid lulls in the sales cycle
  • Develop Universal Lead Definition (ULD) and ideal customer profile (ICP)
  • Build, maintain and grow your database
  • Multi-modal lead nurturing
  • Ready yourself for what's next - new and promising tactics

Part Two: Presented by Mikel Chertudi

A limited number of marketing professionals have the ability to understand which lead generation activities produce quality, productive leads and which ones generate large quantities of unproductive leads.

In part two of this webinar you will learn how to prioritize your marketing spend and time investments based on closed loop sales metrics and not simply on lead quantities and costs.

  • Measure and correlate your online channels (email, newsletter, paid search), search engines (Google, Yahoo, MSN), offline channels (trade shows, direct mail), and promotions (white papers, webinars, product tours) based on close sales metrics
  • Learn why cost-per-lead can often be a misleading measurement
  • Know where to spend your marketing budget from an ROI perspective
  • See best-practices to more accurately track your own marketing performance
  • Tie your campaign metrics with your CRM or SFA system

Contact UsContact Us SearchSerch Site MapSite map RSS FeedRSS Feeds Email pageEmail this page Print pagePrintable Version
  ©2001 - 2014 InTouch, Inc. • 2 Pine Tree Drive, Suite 307 • Arden Hills, MN 55112
(800) 810-7710 • info@startwithalead.com