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	Event Details At Your Desk Tuesday, March 20, 2007 View the archive

Topic: Lead Generation for the Complex Sale

What are the three keys to generating leads in today's economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects?

If these are questions you ask about your business, join us for an exceptional event with Brian J. Carroll, industry guru on B2B lead generation.

In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns ...in the hope that something works. Marketers must move away from these "random acts of marketing" to a "consistent lead generation" model to maximize marketing ROI and company sales.

Brian will highlight eight critical success factors for lead generation you can implement to improve your new business development including:

• Align sales and marketing efforts to optimize the number of leads
• Avoid lulls in the sales cycle
• Develop Universal Lead Definition (ULD) and ideal customer profile (ICP)
• Build, maintain and grow your database
• Multi-modal lead nurturing
• Ready yourself for what's next - new and promising tactics

and more...

Brian J. Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications, and is regularly quoted as a lead generation expert online and offline, including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed, B2B Lead Generation Blog, was recently named Best B-to-B Marketing Blog of 2006 by MarketingSherpa readers and is read by thousands each week.

Lead Generation for the Complex SaleŽ Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. Carroll is CEO of InTouch, Inc. and an expert in lead generation solutions; his book reveals key multimodal strategies that you can implement immediately to win new customers, accelerate growth and improve ROI.  For more information, please visit http://www.leadgenerationbook.com/.