InTouch - Lead Generation For The Complex Sale™

BtoB Webcast: Making the Most of Your IT Marketing Dollar
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Brian Carroll

Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006). 

Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

Event Details
Thursday, March 15, 2007

Making the Most of Your IT Marketing DollarView the webinar

Innovative Examples for Proving ROI on Technology Marketing Campaigns

Duration: 60 Minutes

With more pressure on marketers to prove the ROI of their marketing dollar, many marketers are achieving measurable results in innovative ways. These marketers are employing e-mail campaigns, online media buys, webcasts, social media, blogs, and other strategies to attract prospects and convert them into sales.

Focusing on information technology, we will present examples of innovative ideas and how savvy IT marketers are using them to create dynamic campaigns that get results. Whatís more, we will show you how to nurture the customers you have, and identify those prospects who have the potential to become profitable.

Sponsored by TechTarget and Moderated by BtoBí editor Ellis Booker, this webcast will feature presentations by:

  • Brian Carroll, author, Lead Generation for the Complex Sale
  • Marilou Barsam, senior vice president of client consulting, TechTarget

Can InTouch help you with your lead generation needs?  Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form. 

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