Innovative Examples for Proving ROI on Technology Marketing Campaigns
Duration: 60 Minutes
With more pressure on marketers to prove the ROI of their marketing dollar, many marketers are achieving measurable results in innovative ways. These marketers are employing e-mail campaigns, online media buys, webcasts, social media, blogs, and other strategies to attract prospects and convert them into sales.
Focusing on information technology, we will present examples of innovative ideas and how savvy IT marketers are using them to create dynamic campaigns that get results. Whatís more, we will show you how to nurture the customers you have, and identify those prospects who have the potential to become profitable.
Sponsored by TechTarget and Moderated by BtoBí editor Ellis Booker, this webcast will feature presentations by:
- Brian Carroll, author, Lead Generation for the Complex Sale
- Marilou Barsam, senior vice president of client consulting, TechTarget
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