Arden Hills, MN, November 1, 2006 - InTouch CEO, Brian Carroll participated in a Lead Scoring & Management Roundtable organized by MarketingSherpa.

Marketing Sherpa invited six experts to their exclusive Lead Management Roundtable. Their editors posed 10 of the toughest questions B-B marketers often ask them about leads. Their results were published in their special report: "Lead Scoring & Management Roundtable -- 6 Experts Answer Sherpa’s Top 10 Questions"

Brian Carroll stated, "the biggest mistake made by marketers is to give mere inquiries to a salesperson. When inquiries are handed off without being methodically qualified, it doesn't take the sales department long to start viewing all marketing-generated “leads” with skepticism. For this reason 80% of leads sent from marketing to the sales organization are lost, ignored, or discarded."

Are you currently sending your sales team qualified leads or merely inquiries? There is a difference. An inquiry is an interested party who has requested information and needs some level of assistance. But inquiries are not leads. A lead isn't a lead until it’s been qualified.

About InTouch, Inc.

InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables sales people to focus on selling and convert highly qualified leads into revenue.  As a leading provider of lead generation services for the complex sale InTouch generates sales leads and appointments with senior-level decision makers and influencers where qualified opportunities have been identified. It’s lead generation solutions include:  teleprospecting, lead management, lead nurturing, demand creation services and custom workshops for the complex sale. InTouch provides a range of solutions designed to help companies profile their sales prospects by building databases of likely buyers, uncovering viable opportunities and creating demand.

www.startwithalead.com

NOTE: Start with a lead, the InTouch logo, lead generation for the complex sale are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.