InTouch - Lead Generation For The Complex Sale™

Personal Lead Generation Strategies for the Complex Sale
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Brian Carroll

Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006). 

Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

Event Details
Wednesday, July 11, 2007

Personal Lead Generation Strategies for the Complex SaleView the webinar

Wednesday Webcast with Experts Series - Part 5 of 5

Personal Lead Generation Strategies for the Complex Sale

Cracking into corporate accounts has never been tougher. Decision makers have erected seemingly insurmountable barriers to entry. That's why lead generation is so critically important today. This teleseminar focuses on specific strategies you can implement to get qualified leads into your sales funnel and nurture them till they're ready to buy.

Not only does Brian help other companies develop and implement strong lead generation programs, but he also knows how to do it himself – without a huge time and financial investment.

Who is this event for? This event is geared sales people and for those that support them with lead generation.

  • VP Sales, Director Sales, Sales Managers
  • VP Marketing, Director Marketing, Marketing Managers
  • Sales People and Consultants

In this session, you'll learn:

  • How to find corporate decision makers and penetrate their No Talk Zone
  • How to identify and prioritize you’re the best prospects for your business.
  • An approach to dialog with numerous executives that positions you as a trusted advisor.
  • How to build, maintain and grow your database with the right contacts.
  • Precision email marketing techniques and how to create emails that executives won't delete.
  • How lead nurturing can help you recapture lost leads and missed opportunities.
  • The most effective strategies and tactics used in a lead nurturing program.
Join us to hear industry leading experts discuss lead generation Lead Generation For The Complex Sale - The Book
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