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ON24's Wednesday Webcast with Experts Series - Part 3 of 5
Lead Generation for the Complex Sale
Keeping your pipeline full of qualified leads is critically important in today's challenging business climate. So much so, in fact, that consistent lead generation has become imperative for survival in many companies. Add to the equation that your sale is more complex than most and the sales challenge can be downright daunting, doesn’t it?
You can probably name a number of ways to generate leads for your organization. Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends. In this economy no single tactic is going get the job done, particularly in a complex sale. This action-oriented session will provide tips and best practices that you can put into practice immediately.
When you leave this session you will...
- Learn 3 proven lead generation strategies that deliver results
- The most effective ways to get sales and marketing alignment
- See the most effective tactics used for an integrated marketing program
- Know how to identify and prioritize your best prospects
- Hear what's working to develop a dialog with executive level buyers
- Ready yourself for "what's next" - ROI measurement and CEO mandates
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