InTouch - Lead Generation For The Complex Sale™

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Lead Generation for the Complex Sale
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Brian Carroll

Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006). 

Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

Event Details
Wednesday, May 2, 2007

Lead Generation for the Complex SaleView the webinar

ON24's Wednesday Webcast with Experts Series - Part 3 of 5

Lead Generation for the Complex Sale

Keeping your pipeline full of qualified leads is critically important in today's challenging business climate.  So much so, in fact, that consistent lead generation has become imperative for survival in many companies.  Add to the equation that your sale is more complex than most and the sales challenge can be downright daunting, doesn’t it?

You can probably name a number of ways to generate leads for your organization.  Here's the catch - some produce high-quality, high-value opportunities and some are just dead ends.  In this economy no single tactic is going get the job done, particularly in a complex sale.  This action-oriented session will provide tips and best practices that you can put into practice immediately.

When you leave this session you will...

  • Learn 3 proven lead generation strategies that deliver results
  • The most effective ways to get sales and marketing alignment
  • See the most effective tactics used for an integrated marketing program
  • Know how to identify and prioritize your best prospects
  • Hear what's working to develop a dialog with executive level buyers
  • Ready yourself for "what's next" - ROI measurement and CEO mandates
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