ON24's Wednesday Webcast with Experts Series - Part 2 of 5
What are the three keys to generating leads in today's economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects? If these are questions you ask about your business, join us for an exceptional event with Brian J. Carroll, industry guru on B2B lead generation.
In the past, lead generation campaigns have been largely based on sending out unfocused direct mail campaigns, flashy websites, sporadic tradeshow appearances, innumerable email blasts, and on and off telemarketing campaigns ...in the hope that something works. Marketers must move away from these "random acts of marketing" to a "consistent lead generation" model to maximize marketing ROI and company sales.
Brian will highlight eight critical success factors for lead generation you can implement to improve your new business development including:
- Align sales and marketing efforts to optimize the number of leads
- Avoid lulls in the sales cycle
- Develop Universal Lead Definition (ULD) and ideal customer profile (ICP)
- Build, maintain and grow your database
- Multi-modal lead nurturing
- Ready yourself for what's next - new and promising tactics
Can InTouch help you with your lead generation needs? Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form.