InTouch - Lead Generation For The Complex Sale™

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Lead Generation Strategies for Selling to Big Companies
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Brian Carroll

Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006). 

Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

Event Details
Thursday, February 8, 2007

Duration: 1 hour
Price: $59/person

Cracking into corporate accounts has never been tougher. Decision makers have erected seemingly insurmountable barriers to entry. That's why lead generation is so critically important today. This teleseminar focuses on specific strategies you can implement to get qualified leads into your sales funnel and nurture them till they're ready to buy.

In this session, you'll discover:

  • How to find corporate decision makers and penetrate their No Talk Zone
  • How to identify and prioritize you’re the best prospects for your business.
  • An approach to dialog with numerous executives that positions you as a trusted advisor.
  • How to build, maintain and grow your database with the right contacts.
  • Precision email marketing techniques and how to create emails that executives won't delete.
  • How lead nurturing can help you recapture lost leads and missed opportunities.
  • The most effective strategies and tactics used in a lead nurturing program.

Jill Konrath interviews industry expert and trusted colleague, Brian Carroll, author of Lead Generation for the Complex Sale and CEO of InTouch, Inc. Not only does Brian help other companies develop and implement strong lead generation programs, but he also knows how to do it himself – without a huge time and financial investment.

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