Start With A Lead E-book

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Arden Hills, MN, (PRWEB) August 1, 2006 – Brian J. Carroll, noted lead generation expert, author of the popular new book Lead Generation for the Complex Sale and CEO of InTouch, Inc., today announced the publication of a new, complimentary 27-page e-book titled Start with a Lead: Eight critical success factors for lead generation.

“I’ve reached many people with my new book, my blog and the services of my company,” says Brian J. Carroll. “But in order to deliver my messages to an even wider audience around the world, I wanted to publish a free e-book with some of my ‘greatest hits’ of lead generation. In the ebook, I show readers critical success factors, such as where companies and individuals should focus their time to keep a constant flow of qualified leads in their sales pipeline and how to win new customers, accelerate growth and improve your return on investment through targeted prospects.”

Brian J. Carroll is a recognized leader in lead generation and helping companies that make complex sales acquire and maintain strong customer relationships. Unlike other sales-related authors, Carroll runs a successful marketing and promotion company. As CEO of InTouch, Carroll has worked with hundreds of business-to-business companies on lead generation and sales campaigns. InTouch is listed as one of the fastest growing private companies in the U.S. by Inc. magazine, with a five-year sales growth of 430 percent.

In Start with a Lead: Eight Critical Lead Generation Success Factors Carroll highlights “the critical eight” proven ways to improve new business development and revenue programs, including:

• Conversation, not campaign
• Sales and Marketing as a team
• An ideal customer profile
• A universal lead definition
• An effective lead management process
• A foundational database
• Integrated multimodal tactics
• Consistent lead nurturing

“Brian provides practical and useful tools for building your sales and marketing efforts into a powerful system to generate high quality leads,” says Neil Rackham, author of SPIN Selling.

To download a free copy of Start with a Lead: Eight critical lead generation success factors, please visit:  http://www.startwithalead.com/ebooks.

Brian J. Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications, and is regularly quoted as a lead generation expert online and offline, including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed, B2B Lead Generation Blog, was recently named Best B-to-B Marketing Blog of 2006 by MarketingSherpa readers and is read by thousands each week.

Lead Generation for the Complex Sale® Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. Carroll is CEO of InTouch, Inc. and an expert in lead generation solutions; his book reveals key multimodal strategies that you can implement immediately to win new customers, accelerate growth and improve ROI.  For more information, please visit http://www.leadgenerationbook.com/.