Event Details Seaport Hotel, Boston, MA Monday, October 23, 2006

Join Brian Carroll at the 2006 MarketingSherpa Summit in Boston, October 23-24

InTouch CEO Brian Carroll will present a lead nurturing case study with client company Agilysys at MarketingSherpa's "Demand Generation Summit" in Boston, which annually brings business-to-business marketing professionals together with the best thought leaders and experts on lead generation strategies, tools, tactics and technologies.

Carroll will offer a case study titled "Creating and Launching a Multi-modal Program using Phone, Email, Podcasts, Blogs, Direct Mail, Analyst Webinars, Whitepapers and Events."

Find out how Agilysys created a multichannel lead nurturing a program in partnership with HP for their top 20 VARs. This is one of the first true channel-driven lead nurturing programs ever conducted. Top lesson learned: conducting a channel program was MUCH HARDER than a program for a captive sales force. This is one of ten case studies offered during the two-day Summit.

Carroll, author of Lead Generation for the Complex Sale, is one of America's leading experts on multi-modal lead generation and nurturing.

MarketingSherpa publishes practical information, such as case studies, benchmark data and how-to information for marketing, advertising and public relations professionals.

To register for the Boston Summit, go to the landing page on the MarketingSherpa web site. We look forward to seeing you there!