Our Presenter Brian Carroll Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006).  Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

	Event Details Online Webcast Thursday, August 4, 2005 View and listen to the presentation

If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of leads doesn't guarantee more sales will follow.

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.

In this free informative web seminar, Brian Carroll will share what's working to reach executive decision makers in mid-size to Fortune 500 companies. This action-oriented session will provide tips and best practices that you can put into practice immediately.

During this web seminar you will learn:

• How lead nurturing increases your odds of winning more sales by 69%
• A proven lead nurturing strategy that delivers results for the complex sale
• The most effective tactics used in a lead nurturing program
• An approach to dialog with numerous executives as trusted advisors
• How lead nurturing can help you recapture lost leads and missed opportunities

Presented as part of the Raindance Online Institute

Can InTouch help you with your lead nurturing needs?  Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form.