Our Speaker Brian Carroll Brian Carroll is founder and CEO of InTouch, a B2B marketing firm and one of the first companies to provide lead generation services for the complex sale. Brian is a recognized expert in lead generation and author of the popular book, Lead Generation for the Complex Sale (McGraw Hill, 2006).  Brian's been profiled and regularly quoted in numerous publications and he speaks to thousands of people a year on improving sales effectiveness, marketing and lead generation strategies. His acclaimed, B2B Lead Generation blog , was named the Best B-to-B Marketing Blog by MarketingSherpa readers and is read by thousands each week. Follow Brian Carroll via Twitter

	Event Details Online Webcast Tuesday, February 15, 2005 Watch to the webcast

If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of leads doesn't guarantee more sales will follow.

Why? You're missing a lead nurturing process. Not all sales leads are ready for the sales team. In fact, most aren't. But research shows that longer-term leads (future opportunities) are often ignored by salespeople and represent up to 77% of potential sales!

Lead nurturing begins where lead generation leaves off.

During this session Brian Carroll will share what's working to reach executive decision makers in mid-size to Fortune 500 companies.   This action-oriented session will provide tips and best practices that you can put into practice immediately.

See and hear this live informational webinar right on your desktop! There is nothing to download. The only software you need is your standard Web browser.  

What is Lead Nurturing?

Lead nurturing is all about having consistent and meaningful communication with viable leads regardless of their timing to buy. It's not calling up every few months to find out if a prospect is "ready to buy yet?" A complex sale is not a transaction. It's about moving leads steadily along the deliberate path from awareness to action.

In this webcast you will Learn:

Can InTouch help you with your lead nurturing needs?  Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form.