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Lead Nurturing for the Complex Sale | |||||||||||||||||||||||
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If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of leads doesn't guarantee more sales will follow. Why? You're missing a lead nurturing process. Not all sales leads are ready for the sales team. In fact, most aren't. But research shows that longer-term leads (future opportunities) are often ignored by salespeople and represent up to 77% of potential sales! Lead nurturing begins where lead generation leaves off.During this session Brian Carroll and InTouch client, Corey Livingston of Regal CineMeetings, will share their real-world experiences on what's working in their collaborative effort to reach executive decision makers in mid-size to Fortune 500 companies. This action-oriented session will provide tips and best practices that you can put into practice immediately. See and hear this live informational webinar right on your desktop! There is nothing to download. The only software you need is your standard Web browser. What is Lead Nurturing?Lead nurturing is all about having consistent and meaningful communication with viable leads regardless of their timing to buy. It's not calling up every few months to find out if a prospect is "ready to buy yet?" A complex sale is not a transaction. It's about moving leads steadily along the deliberate path from awareness to action. In this webcast you will Learn:
This 1-hour event was created especially for marketing/sales leaders and executives along with their direct reports. Learn how to improve your lead generation ROI and harness the power of lead nurturing. Can InTouch help you with your lead nurturing needs? Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form. |
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