Our Presenter Jeff Thull For the past 20 years, Jeff Thull, CEO / President, has been sharing his Diagnostic Selling® message with sales and marketing management teams around the world. Recognized as a thought leader, his programs have been tested and proven in his own companies and by the finest national and international sales and marketing organizations across a broad range of industries. As a management consultant, he counts among his clients household names like 3M, Microsoft, Georgia-Pacific, IBM, Citicorp, Rand McNally and Phillips Electronics, as well as many fast-growth, start-up companies. As founder of Prime Resource Group, Jeff's leading-edge thinking delivers optimal market strategies for business success. He is the author of Diagnostic Selling®, Mastering The Complex Sale® and Prime Performance Leadership® and is highly regarded as an entertaining and informative keynote speaker for corporate and association audiences worldwide.

	Event Details Online Webcast Wednesday, April 14, 2004 View and listen to the presentation

The rapid commoditization of complex solutions calls for concise marketing strategy and timely execution. Yet many companies are finding their best sales and marketing strategies are highly diluted by the time they reach their customers and they are not connecting to the power in the executive suite.

During this session, Jeff Thull, CEO and President of Prime Resource Group, will share his proven strategies to gain access and sell to executive decision makers in mid-size to Fortune 500 companies. This action-oriented session will give you tips and best practices that you can apply immediately!

You can see and hear this live informational seminar right on your desktop! 

Target Audience

This event is geared for both marketing and sales leaders along with their direct reports

What you will Learn

When you leave this session, you will ...

• Understand the Executive Mindset and be Empowered to Connect to Top Executives - Gain insight into how they think, what they expect, what makes them move forward, and how they drive management support.
• Gain Access to the Executive Suite and Create a Strong Competitive Advantage - Learn how a compelling value assumption will connect you to the executive agenda and assure you of strong executive level sponsorship and sales success.
• Know How to Establish Exceptional Credibility - Hear how expected credibility can hurt you and how exceptional credibility will bring you respect and set you apart.
• Cut to the chase and connect with the heart and the soul of the corporation!

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