InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables your sales people to focus on selling and convert highly qualified leads into revenue. We can help you drive ROI for your lead generation efforts through a scientific approach that is based on our research into how customers buy.
Most engagements begin with an assessment process that leverages benchmarks and scorecards to score and rank an organization’s functional and overall lead generation capabilities, degree of sales and marketing alignment, and operational effectiveness. This process identifies strengths and specific opportunities for improvement.
We then leverage our institutional knowledge and analytic tools, including the world's largest marketing case study database, benchmark data, best practices, and analysis from our collection of thought leaders, to deliver actionable insights that ensure you get maximum ROI for every dollar you invest. Through iterative prototyping, our sales and marketing efforts can be continuously honed, adjusted, refined and improved in our message lab.
We use these messages, combined with the human touch, to serve as a bridge between your sales and marketing organizations. By identifying and nurturing the real opportunities within your pipeline – your sales team can focus on selling while we maximize the potential of your pipeline. Our process ensures that the most lucrative opportunities have the appropriate level of lead nurturing investment.
Core services includ: teleprospecting, lead qualification, lead nurturing, and lead management.
Can InTouch help you with your lead generation needs? Give us a call at 1-800-810-7710, send us an e-mail, or use our contact us form.